NEW DELHI: Aap-punjab, the brand name of the Indian oral health campaign, is set to launch a campaign in its first phase in the country.
The company, which is co-owned by the late Bhaskar Sibal and Anil Ambani, will roll out a three-week oral health training course across six states in India from January 15-22.
“The aim of the campaign is to educate consumers about the importance of oral health and the role of oral hygiene in preventing oral diseases,” a spokesperson for the company said.
India has the highest oral disease rate in the world with an estimated 14.5 million cases a year.
According to the World Health Organisation (WHO), oral health is a key pillar of prevention and care, with a range of preventive measures including dental care, regular dental check-ups, oral hygiene, and regular visits to the dentist.
There are more than 8,500 oral health professionals in India, according to the ministry of health.
The campaign will also focus on the oral health benefits of eating green, which include its health benefits for digestion, digestive tract health and general wellness.