In the past, a doctor was responsible for identifying and treating oral health issues, but now a specialist can prescribe a generic version of an oral health product, which usually means the brand is not the same as the one the doctor uses.
The generic versions of some of the most popular products have been banned in Canada for several years, prompting concern that the industry could face a backlash.
But with the latest round of changes to the industry, the industry says it is prepared for the worst.
In a statement, the Canadian Association of Oral Health said it “remains concerned about the risks associated with generic formulations.”
“These new changes could mean the end of generic versions in the marketplace,” it said.
The move comes just days after Canada’s largest health insurer, Cigna, was ordered to stop using the generic versions of the popular mouthguard and cheek protector from the oral care giant after Health Canada found that the drug was in violation of the country’s drug laws.
Cigna said it has now withdrawn the generic version from its network and will only use the brand approved by Health Canada.
“Cignac is a member of the CVS Group, and we have been working closely with the Health Canada regulatory authorities to review our use of generic formulations,” Cignac said in a statement.
Canadian consumers should continue to access the approved generic versions, the company said.
More information from CBC Health: https://www.cbc.ca/health/healthcare/health-care-researchers-find-synthetic-bacteria-on-generic-bacterial-colon-colic-screen-products-in-canada-a16962922